David Richards, CBE founded Prodrive in 1984 and acted as a chairman of Aston Martin. He is one of the most respected figures in world motorsport. Mr. Richards has been instrumental in establishing Prodrive as a world-leading motorsport and technology business. He has also led two F1 teams – Benetton and BAR - as team principal and in the latter led the team to second place in the F1 Constructors’ World Championship in 2004. Today, he is actively involved in all aspects of the Prodrive group and works closely with the board to develop the business strategy, supporting the executive team in its new business activity.